Dots, lines and ghost patterns

There’s a specific kind of anxiety that comes from working inside fast-growing organizations. We've all felt it — repeatedly.

You’re hitting your targets, your dashboards are green, your retention is steady, and then suddenly, something shifts. Your audience engagement drops. Your once-sticky product starts feeling invisible. Sales calls get harder.

You don’t know what’s changed — but something clearly has.
You start looking inward. Was it the pricing? The UX? The campaign messaging?
But often, the answer lies outside.

Another organization shifted their narrative. They launched a new feature. They outplayed you in search. They started telling a better story — and they won.

That’s the invisible moment no one talks about. And that’s what we’re solving with Anomaly.

Jumping hoops to figure things out

Let’s be honest — most organizations are overwhelmed.

They’re drowning in internal tools and dashboards: Analytics for product. Dashboards for revenue. CRMs for sales. But none of these tell you what the outside world is doing.

And that’s the blind spot.

You can optimize your funnel to death, but if a competitor pivots their message and wins your customer’s mind — you’re already behind. The truth is, organizations today are siloed, reactive, and blind to what’s actually happening in their market.

Most decisions are made in echo chambers. Marketing teams guess. Strategy teams assume. And leadership often finds out about market shifts when it’s too late.

Anomaly is not just a tool — it’s a radar.

We’re building a system that continuously scans your competitive landscape:

• Changes in messaging, positioning, SEO, and pricing

• Website updates, social media shifts, campaign rollouts

• Digital marketing trends that actually drive audience engagement

We translate all of this into clear, real-time insights — so you don’t have to find out six months later that someone took your market.

We want to help organizations:

• Anticipate competition

• Understand what’s working outside their walls

• And enable teams to make better, faster strategic decisions

Big minds, colossal ideas

We’re a small team, but we’ve lived this pain at every level — from seed-stage chaos to unicorn scale-ups. We’ve helped build some of the world's most celebrated startups.
And we’ve seen how often great organizations lose not because they lack talent — but because they lack visibility.

Dinesh is one of those people whose work speaks long before he does. With a PhD in AI, time spent building AI-driven robotics and healthtech platforms, and a technical leadership degree from Massachusetts Institute of Technology (MIT), an Executive MBA from IIT Roorkee, Ph.D. in Computer Vision, Deep Learning, AI from Reva University, and an MSc in Computer Science from Coventry University, UK Dinesh has spent the last decade making machines see what humans often miss. He’s built GTM engines, run cross-functional teams, and helped organizations scale across India and the US.

On the other hand Dipika began her journey in finance at Goldman Sachs and went on to join the founding teams at Unacademy and CRED, driving retention, branding, and content. In 2023, she launched her first startup Blursday, focused on branding automation. With deep experience across marketing, she mentored multiple YC and Sequoia-backed startups in India and the US across fintech, edtech and martech bringing a rare blend of analytical depth and creative strategy to help organizations stay ahead.

And so, we teamed up. Two very different paths, one shared obsession:
Helping organizations see what they’re missing.

The marketing world has changed.

There are thousands of micro-signals being dropped every day:

• A new competitor enters your space

• Someone runs aggressive LinkedIn ads targeting your ICP

• A competitor suddenly dominates a search keyword

• Their website copy changes — and so does their positioning

• They just partnered with your dream customer

Yet most teams only find out after the damage is done. They see it in sales loss reports, or a sudden drop in engagement — but the "why" comes too late.

Anomaly is the system that watches everything you can’t.

We're not just founders — we’re marketers, engineers, strategists, and growth hackers who’ve scaled Sequoia- and YC-backed startups across India and the US. Our team has seen zero-to-one journeys, blitzscaling chaos, and pivot-induced survival mode. We know what real competition feels like — and that’s what we’re building for.

We don’t believe in copy-paste dashboards or generic market data. We believe in real, actionable intelligence that lets you move smarter, faster, and with clarity.

So here's the last word

Anomaly is still early, but we’re moving fast — onboarding early customers, refining the engine, and learning from the very people we’re solving for. If you're a founder, marketer, or brand leader who wants to stay ten steps ahead of your competition — you’ll want to be in our corner.

Because the best brands don’t wait for reports. They see the shift before it hits the charts.

Hit us up at dipika@tryanomaly.com / dinesh@tryanomaly.com and let's chat.